Marketing rules the today’s business. Wherever we turn our head, we see the builders, we hear the radio ads, and we receive direct mails with some ads. Our e-mail inboxes are full of marketing spam, and we can’t get rid of it. This is a bad side of marketing though we will find the good one right now. How would Russia know about the American company Coca Cola or the Swiss one Nestle if people didn’t know what marketing was? Here goes the best part of marketing: to make people acknowledged about many things with all their qualities! Marketing research goes even further allowing the companies produce the consumer oriented products like it happens at Nissan Company:  The Nissan spends million of dollars for the marketing research, and let’s see how much it will get in return next year from the sale of its new car with a human-like robot: